Expert XP is the biggest investment event in the world. A huge conference with themes like entrepreneurship, economy, business, technology, and inspiration. Our main challenge in the campaign was to raise awareness for the event, its content, and the speakers. The 2022 edition was my 5th as a real-time content leader. I created a cross-channel content strategy to deliver engaging content with different purposes for every social media platform.
The results: it was our best real-time social performance up to date, hitting our pre-established goals in awareness and engagement.
Check below some of the contents we created
(in Portuguese)
For Instagram, our main focus was delivering eye-catching content like short videos (max. 15 secs) and pictures with nontraditional framing.
In partnership with Twitter, we invited illustrators to announce some of our main speakers.
Edu Lyra, by Helder Oliveira
Amy Webb, by Daniel Semanas
Serena Williams, by Ing Lee
Also on Twitter, we delivered real-time insightful content for our audience, seconds after the talks and keynotes were being broadcasted.
For LinkedIn, we focused on thoughtful and inspiring content related to business, career, and entrepreneurship, mixing formats.
Watch below a video compilation of Expert XP 2022 best moments:
