The challenge: launch a social campaign to raise awareness for a new investment service, the automated stocks portfolios.
The solution: we created a social video content storytelling series with an Instagram creator expert in visual effects. By creating fake miraculous products for stock market investors, we highlighted that there was not a magical way to make money with stocks, but there was a simple and convenient new service led by the best stock market experts in Brazil.
The results: the first video published had the best organic and paid performance of the year on our Instagram page and was top 5 of the year. It was used for a remarketing campaign for the next two videos connected to this storytelling.
My role: project leadership, briefing, creator interface, content planning, and creative approval.
Watch below (in Portuguese)
