In 2019 XP Inc. went public on NASDAQ. That was the largest IPO of a Brazilian company that year. A unique moment in any company's lifetime and we turned it into a brand campaign.
Our main goals were to increase brand awareness, as well as engage and inspire our audience, clients, and stakeholders. So we created the #OuseFazer (English version#BeBold) brand campaign.
My role: social media strategy and support in copywriting and approval.
Our main content production was a short documentary showing unique and behind-the-scenes footage of the team in the days before the bell-ringing ceremony. Here we wanted to inspire the audience and stakeholders by telling part of the company's story from an intimate and raw perspective.
My role was script supervising and co-editing (with Matheus Detoni).
Also, watch below the pre-roadshow promo video and the final IPO campaign