In 2021, XP was introduced by the Brazilian Olympic Committee as its main sponsor. So, the Tokyo 2020 Olympics were a great opportunity to drive awareness and engagement for the brand.
Alongside a major on and offline campaign, we planned and executed a real-time content operation to enhance the campaign and message "XP: official ̶s̶p̶o̶n̶s̶o̶r̶investor of the Brazilian Olympic Committee".
My role: coordination of the war room content operation, teams management, content approval, and real-time results reporting.
The results: during the event, we had our best social content performance up to date and the brand took a place as one of the 10 most mentioned brands on Twitter, along with giants like Apple, Coke, and Netflix despite not being an Olympic sponsor.
See below some of the contents
