There was a blue wave taking over Brazil in the beginning of 2024. It’s because Max just came to Brasil and the whole Latin America!

We’ve put Max everywhere all at once to show you how strong and unique is the content it offers. It’s for you, for me, for the kids, for the football lovers, for the potterheads, fans of reality shows, adult swimmers, DC fans, novelas… It’s a lot!
In this role, I coordinated the GTM campaign implementation across Brazil, overseeing paid media initiatives, managing local creative extensions, and orchestrating cross-functional team efforts to ensure campaign success.
Campaign numbers and achievements:
6.2 Billion Impacts with 97% of reach