In 2022 XP became a full-service finance company, beyond investments. In addition to a major on and offline campaign, we did a partnership with funny Instagram pages to boost our message in a different way, adapting this message to fit every page's voice.
My role: briefing, interface with influencers agency, content, and timeline approval.
📱 Page: Coisas que Sou Contra (Things I Stand Against)
💳 Product/Service: borrowing
📱 Page: Coisas que Sou Contra (Things I Stand Against)
💳 Product/Service: credit card (Visa Infinite Fast Pass)
📱 Page: Coisas que Sou Contra (Things I Stand Against)
💳 Product/Service: fee-free digital account, credit card
📱 Page: Coisas que Sou a Favor (Things I Stand Up For)
💳 Product/Service: financial advisory and credit card
📱 Page: Reações Medievais (Medieval Reactions)
💳 Product/Service: crypto, credit card, financial advisory
📱 Page: O Cara do Cartaz (🇧🇷 version of Dude With a Sign)
💳 Product/Service: financial advisory
