The second season of House of The Dragon came with very strong content positioning: All Must Choose, Raise Your Banners. There was the green side and the black side, both claiming the throne and a war about to start.
Then, in the marketing campaign we had the mission to translate this locally, so people could understand what was the second season story about. So we picked our local greens vs blacks biggest rivalry to showcase the series plot: Palmeiras vs Corinthians. We put together two iconic players from each team to watch a new Greens vs Blacks face-off. Craque Neto and Edmundo starred in a video with references to football and the series. Alongside with this, we also took over the subway line that links both stadiums: Palmeiras-Barra Funda and Corinthians-Itaquera.
My role in this campaign was to coordinate paid media initiatives, oversee and approve the local creative execution, and integrate multidisciplinary teams in a 360-degree campaign.
